Best Practices
GIG Project
The GIG (Gambia Is Good) project, is a unique and highly successful example of Voluntary, Public and Business Sector engagement. With original support from the DFID's Business Linkage Challenge Fund, Concern Universal and Haygrove, a leading UK horticultural business, are collaborating to create a sustainable, pro-poor marketing initiative in The Gambia that serves the interests of both local people and consumers. Now in its fourth year, GIG is also supported and funded by The Travel Foundation, to increase its impact by way of promoting responsible practices in the tourism industry.